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Shake & Stir Up...
End Cosmetic Dentistry Patient Numbers Sky Fall!
Achieving the results you expect with your cosmetic dentistry marketing? Secretly wanting to snoop and spy on competing dentists who really rack up the dollars and change agent numbers?
COMING SOON to a couple of bullet punctuated paragraphs near you: Tips of the Hat on how/where to design, mail and print high flying postcards that send up new dental patient numbers and set sail bigger revenues.
NOTE: This is NOT an Impossible Mission!
Good Looks Matter, James & Jane!
A key strategy miscue for dental offices and other small businesses is thinking that a well-crafted message is more important than its packaging. Well the not-so-super-secret secret is - BOTH elements are critical!
Visually appealing, easy-to-read postcards are more likely to capture your potential customers' attention than a page full of text that explains lots of features.
- Include Tag Lines enhanced with photos and illustrations
- Use Color because it gets noticed. Agents of Pleasing will Change The Dynamic!
- Use Quality Paper, tactile (feel) is a way to make the experience last longer
- Keep It Simple – Too much information clutters a piece and can turn people off
- Leave White Space while leaving room for your key message to breathe
- Use an overall design template for subsequent pieces as a lot of the work above has been done
No Pain, Know Gain, And Champagne with James or Jane!
If dental postcards reached the right people at exactly the right time without any competition, you'd be celebrating your stellar success. So strive to target the right people with your cosmetic dentistry postcards marketing and do more than hope they need your service or find your offer more enticing than the competition.
Tipping the hat to success to boost postcard response rates regardless of the timing and without special gimmicks includes:
- Understand your dental care audience’s needs before sending a postcards out
- Do an in house assessment with your team
- Come up with 3 key issues for each main cosmetic dentistry service element
- In 1 to 3 sentences explain how you can help ‘solve’ each issue
- Offer them a reason to visit your store or site
- Give them a “Time” dependent “Call To Action” - Visit us by the end of ‘this month’ and receive...
- Keep In Touch regularly. Use a systemic approach. The more you ask, the more your audience will be ready to purchase at that time.
- Run successive dental postcard mailings to the same list at set intervals
- Build a relationship (& trust) by showing who you are, experience, licensed & certified etc
- Explain why your business is more than a commodity, standout!
- Test & Track: Response tracking takes a little effort but will pay off. Maximize your printing dollars by learning what works for your entity.
Check Out our Super Agents of Pleasing • Change The Dynamic personalized printing and dental postcard marketing products on CopiesAndPrint.com or call us at 800.517.5563
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